Social Media – Here to stay or gone tomorrow?
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Not cowering to the pressure of the recession, Volvo delivers premium peace of mind Although most discussions of “assets” revolve around things like cash, inventory and physical property, your brand can be an equally (if not more!) valuable asset to your company’s financial future. Premium brands should never cower, even during a recession. Premium brands act premium, even when few people are looking. Contrary to popular belief, TV spots are better than ever – especially for premium brands. |
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