Comments on: Starbucks Apologizes for Great Branding http://www.PremiumChatter.com/2009/10/08/starbucks-apologizes-for-great-branding/ Conversations about Marketing Premium Brands Thu, 29 Apr 2010 04:04:03 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Starbucks Apologizes for Great Branding « Brandwell http://www.PremiumChatter.com/2009/10/08/starbucks-apologizes-for-great-branding/comment-page-1/#comment-1227 Starbucks Apologizes for Great Branding « Brandwell Mon, 11 Jan 2010 18:25:19 +0000 http://www.PremiumChatter.com/?p=205#comment-1227 [...] Starbucks Apologizes for Great Branding. Categories: Advertising Comments (0) Trackbacks (0) Leave a comment [...] [...] Starbucks Apologizes for Great Branding. Categories: Advertising Comments (0) Trackbacks (0) Leave a comment [...]

]]> By: Lauren http://www.PremiumChatter.com/2009/10/08/starbucks-apologizes-for-great-branding/comment-page-1/#comment-821 Lauren Fri, 09 Oct 2009 16:01:14 +0000 http://www.PremiumChatter.com/?p=205#comment-821 I have to say that the idea that renaming the stores, and putting up different decor will gain customers who don't like the corporate Starbucks is a little ridiculous. Their complaint against the company is that it is a corporate entity trying to push out small, local coffee shops and hangouts. Is the best strategy to just try to "fake" people into thinking that it's not really owned by Starbucks? Really? I love how this guys in the video (hope it uploaded!) spends 45 seconds describing the door to the building--as if that would have an effect on people's moral rejection of the parent company and brand.[bubblecast id=284844] I have to say that the idea that renaming the stores, and putting up different decor will gain customers who don’t like the corporate Starbucks is a little ridiculous. Their complaint against the company is that it is a corporate entity trying to push out small, local coffee shops and hangouts. Is the best strategy to just try to “fake” people into thinking that it’s not really owned by Starbucks? Really? I love how this guys in the video (hope it uploaded!) spends 45 seconds describing the door to the building–as if that would have an effect on people’s moral rejection of the parent company and brand.
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