If you’ve watched any live TV in the last few weeks, you’ve undoubtedly seen the Motorola Droid commercial mocking the iPhone. Well, at least copying the font, music style and format of a campaign a few cycles ago. If you’ve been holed up in a cave somewhere and haven’t seen it, you can experience it here.
Recently, an Apple fan responded to the ad with the following video. Already it has had over 100K hits and growing as it is proliferated through the net via neat little blogs like this one.
And in more recent and tragic news, Microsoft’s never-ceasing quest to be as “cool” as Apple has failed again. Though surely Windows 7 does have its fine points, all anyone is really talking about is its embarrassment on that Japanese TV show. They really can’t catch a break.
It’s true. Apple has it made.They are the golden child. They have loyal fans that defend them in quirky and catching ways and other companies just keep feeding the critics fodder to trash them.
Note to these corporate entities: You aren’t an Apple product. You never will be. Stop trying to convince us all you are.
Instead, why don’t you act like the grownup premium brand you are and distinguish yourselves from the pack? You’ve lost yourself and your worth inside a race to steal a group of consumers that can’t be stolen. You’ve lost the battle, and now it’s just getting sad.
So, this raises a very important question for you, the masses: why do you think these companies are so intent on comparing themselves and repeatedly coming up short, instead of marketing their brands as something with worth?
Hilarious.