|
||||||
|
When it comes to marketing premium brands, there’s usually no shortage of RTBs (Reasons To Believe) to choose from. Although brands in commodity categories are sometimes challenged to differentiate themselves, the premium brand(s) in any “vertical” should carefully choose which RTBs make it to the front lines of consumer messaging. Whether or not emotional or [...] Premium brands act premium, even when few people are looking. I’m thrilled that our Premium Brand Panel launches today, April 6. This is something we’ve been talking about, strategizing for, and researching for nearly 18 months. Today is the launch of the first panel session. I can’t wait to post our first findings, which should be any day now. |
||||||
|
Copyright © 2010 Premium Chatter - All Rights Reserved |
||||||
Recent Comments