Healthcare | Premium Chatter

Does Your Brand Act Premium?

By Steve Hanthorn, on September 10th, 2009

Premium brands act premium, even when few people are looking.

Who is a premium consumer?

By Doug Briley, on September 4th, 2009

Is it based on income? Is it based on loyalty? You might be surprised…

Business to Business

What Makes a Brand Premium?

By Doug Briley, on July 28th, 2009

Is it price? Is it quality? Or does it have to be both?

Business to Business

Premium Brand Panel Launches April 6

By Doug Briley, on April 6th, 2009

I’m thrilled that our Premium Brand Panel launches today, April 6. This is something we’ve been talking about, strategizing for, and researching for nearly 18 months. Today is the launch of the first panel session. I can’t wait to post our first findings, which should be any day now.