The difference between luxury and premium isn’t as obvious as you might think; the context of function drives an important mindset that’s imperative to understand if you’re a marketer to high-end brands.
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The difference between luxury and premium isn’t as obvious as you might think; the context of function drives an important mindset that’s imperative to understand if you’re a marketer to high-end brands. For companies in the home improvement categories, the tight economy is especially painful. Home improvement projects have come to an immediate stop. Contractors who months ago had a year’s worth of projects on their plates have found themselves laying off staff and completely without work, all because people are cautious about funding that big [...] I’m thrilled that our Premium Brand Panel launches today, April 6. This is something we’ve been talking about, strategizing for, and researching for nearly 18 months. Today is the launch of the first panel session. I can’t wait to post our first findings, which should be any day now. |
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