By Marilee Travitz, on May 7th, 2010
I was recently looking for some more healthy food options when eating out. My friend, Lauren, immediately pointed me toward Panera. I really like Panera, but had never heard that their chicken was all-natural. I went to their website to see what else they offered, and no where on their website could I find any [...]
By Lauren Gourley, on December 8th, 2009
Pepsi has gone and done it again. If their AMP iPhone App catastrophe wasn’t bad enough–where they completely alienated their entire female consumer population–they’ve gone and offended the public in yet another colossal blunder.
Last Saturday, Pepsi sponsored a concert in Uganda featuring controversial murder performer Beenie Man. An account of just some of the contention [...]
By Lauren Gourley, on December 1st, 2009
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more than 200 billion email messages sent each day, and of the 91% of consumers who opt out or unsubscribe to emails, 46% are driven to brand defection because the messages are simply not relevant.
By Marilee Travitz, on November 23rd, 2009
Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...]
By Doug Briley, on October 5th, 2009
Some Premium Brands are fearful of joining the social media dialogue. “What if someone says something bad about us?” If you’ve ever thought this, then keep reading.
By Scott Parker, on September 24th, 2009
Social Media – Here to stay or gone tomorrow?
By Samantha Jordan, on April 27th, 2009
In today’s economy in which coupon-clipping is enjoying resurgence almost to the level of sport and grocery stores are increasingly pushing their own private label products, premium brands are feeling the heat. Not only are premium brands generally more expensive and less likely to significantly discount than their private label counterparts, a recent Nielsen [...]
Recent Comments