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Recent PostsWarren Douglas websiteCategories
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By Susan Nix, on March 23rd, 2010
Tom Peters’s new book, The Little Big Things, communicates the message that sometimes the very smallest gestures reap the best rewards, not only in the office arena but also with your clients. There really are some great tidbits of useful business tactics that he communicates in his book. MY favorite, since I am the office [...] March 23rd, 2010 | Tags: Advertising, brand experience, brand loyalty, brand value, emotional benefits, marketing, public relations | Category: Advertising, Business to Business, General, retail, social media | Leave a comment |
By Doug Briley, on March 15th, 2010
It could be just around the corner. Like maybe next month or so. My subscription to Fortune Magazine could be delivered electronically. (I’d link to it, but it’s a subscription-only site!) And no, I’m not just talking about their website, but a bona fide magazine with ads and all, right on Steve Jobs’ latest stroke [...] March 15th, 2010 | Tags: Advertising, Apple, Facebook, Google, iPad, ipod, kindle, marketing, premium brands, social media, strategy, word-of-mouth | Category: Advertising, General, Grocery, retail, social media | One comment |
By Marilee Travitz, on December 15th, 2009
I have been trying to get into the Christmas spirit for weeks now but just haven’t been feeling that special something—that little flutter in my stomach that’s excited to spend money on those I love. This year it feels like it’s all the usual suspects and there’s nothing new to give—sweaters, DVDs, candy, same old [...] December 15th, 2009 | Tags: Ad Age, Advertising, awareness, Christmas, marketing, premium brands, product benefits, retail, shopping | Category: retail | Leave a comment |
By Lauren Gourley, on November 24th, 2009
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the Kohls [...] November 24th, 2009 | Tags: Apple, black friday, cindy crawford, Facebook, shopping, social media, thanksgiving, toys r us, Twitter | Category: retail, social media | Leave a comment |
By Marilee Travitz, on November 23rd, 2009
Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...] November 23rd, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, emotional benefits, Facebook, marketing, premium brands, public relations, retail, social media | Category: Public Relations, retail, social media | Leave a comment |
By Lauren Gourley, on November 18th, 2009
At the sake of being repetitive in my love for certain computer manufacturing branding and marketing efforts, and utter disappointment for others, I leave you with a simple video, which I think should speak for itself. November 18th, 2009 | Tags: Advertising, awareness, brand identity, brand loyalty, brand value, emotional benefits, marketing, premium brands | Category: Advertising, Video, retail, social media | Leave a comment |
By Doug Briley, on October 8th, 2009
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements that [...] October 8th, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, coffee, commodities, commodity, emotional benefits, Facebook, marketing, premium brands, premium commodities, product benefits, retail, social media, word-of-mouth | Category: Advertising, General, retail, social media | 2 comments |
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