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Recent PostsWarren Douglas websiteCategories
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By Lauren Gourley, on March 10th, 2010
I’m tired. Of life? While the fact that here 300 million users on [...] March 10th, 2010 | Tags: Advertising, Facebook, marketing, social media, strategy, Twitter, youtube | Category: Advertising, social media | Leave a comment |
By Lauren Gourley, on January 8th, 2010
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. January 8th, 2010 | Tags: awareness, brand identity, brand loyalty, brand value, Facebook, marketing, premium brands, public relations, rational benefits, social media, Twitter, word-of-mouth | Category: social media | Leave a comment |
By Lauren Gourley, on November 24th, 2009
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the Kohls [...] November 24th, 2009 | Tags: Apple, black friday, cindy crawford, Facebook, shopping, social media, thanksgiving, toys r us, Twitter | Category: retail, social media | Leave a comment |
By Marilee Travitz, on November 23rd, 2009
Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...] November 23rd, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, emotional benefits, Facebook, marketing, premium brands, public relations, retail, social media | Category: Public Relations, retail, social media | Leave a comment |
By Lauren Gourley, on November 18th, 2009
At the sake of being repetitive in my love for certain computer manufacturing branding and marketing efforts, and utter disappointment for others, I leave you with a simple video, which I think should speak for itself. November 18th, 2009 | Tags: Advertising, awareness, brand identity, brand loyalty, brand value, emotional benefits, marketing, premium brands | Category: Advertising, Video, retail, social media | Leave a comment |
By Lauren Gourley, on November 3rd, 2009
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the official [...] November 3rd, 2009 | Tags: Advertising, awareness, Bing, brand identity, brand value, Facebook, Google, marketing, premium brands, public relations, social media, Social Media Search, Twitter, word-of-mouth | Category: Advertising, social media | Leave a comment |
By Lauren Gourley, on October 23rd, 2009
What is a premium brand? The definition we use here at the WD is that a premium brand is one that is recognized as being of greater value than its competition. In fact, when we have new clients take the WD Premium Brand Test we ask the question “does your brand have superior features or [...] October 23rd, 2009 | Tags: Advertising, brand value, emotional benefits, how premium brands should communicate, premium brand definition, premium brand test, rational benefits, strategy, word-of-mouth | Category: Advertising, General, Grocery, social media | Leave a comment |
By Lauren Gourley, on October 22nd, 2009
Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising by [...] October 22nd, 2009 | Tags: Advertising, awareness, brand value, marketing, premium brands, rational benefits, social media, word-of-mouth | Category: Advertising, General, social media | Leave a comment |
By Doug Briley, on October 8th, 2009
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements that [...] October 8th, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, coffee, commodities, commodity, emotional benefits, Facebook, marketing, premium brands, premium commodities, product benefits, retail, social media, word-of-mouth | Category: Advertising, General, retail, social media | 2 comments |
By Doug Briley, on October 5th, 2009
Some Premium Brands are fearful of joining the social media dialogue. “What if someone says something bad about us?” If you’ve ever thought this, then keep reading. October 5th, 2009 | Tags: awareness, brand identity, brand value, coffee, Facebook, Grocery, luxury brands, marketing, premium brands, premium commodities, social media, strategy, Twitter, word-of-mouth | Category: Advertising, General, Grocery, Public Relations, social media | One comment |
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