Comments for Premium Chatter

Comment on What Makes a Brand Premium? by Charlie

Charlie — Tue, 12 Jan 2010 10:29:18 +0000

In an exercise of stating the obvious Doug Briley’s post scores 10/10

Comment on Starbucks Apologizes for Great Branding by Starbucks Apologizes for Great Branding « Brandwell

Starbucks Apologizes for Great Branding « Brandwell — Mon, 11 Jan 2010 18:25:19 +0000

[...] Starbucks Apologizes for Great Branding. Categories: Advertising Comments (0) Trackbacks (0) Leave a comment [...]

Comment on The Legion of Extraordinary Things by Eric Davidson

Eric Davidson — Sat, 05 Dec 2009 07:09:21 +0000

For the life of me, i couldn’t figure out if they were saying “League” or “Legion” of Extraordinary Dancers… they were good tho

Comment on Apple: Inventing a New Wave of “Evil Ads” by Shawn

Shawn — Wed, 18 Nov 2009 20:58:15 +0000

or make advertisements that are entertaining enough to watch on their own merit, that would work too.

Comment on Wise Branding From the Soda Pop Shop by Marilee Travitz

Marilee Travitz — Fri, 06 Nov 2009 23:32:10 +0000

Now that is quite the niche market. “Offer something different than competitors”- so easy a concept but challenging to implement.

Comment on I Wanna Be Just Like Apple by Vince Miller

Vince Miller — Fri, 30 Oct 2009 19:31:35 +0000

Hilarious.

Comment on Starbucks Apologizes for Great Branding by Lauren

Lauren — Fri, 09 Oct 2009 16:01:14 +0000

I have to say that the idea that renaming the stores, and putting up different decor will gain customers who don’t like the corporate Starbucks is a little ridiculous. Their complaint against the company is that it is a corporate entity trying to push out small, local coffee shops and hangouts. Is the best strategy to just try to “fake” people into thinking that it’s not really owned by Starbucks? Really? I love how this guys in the video (hope it uploaded!) spends 45 seconds describing the door to the building–as if that would have an effect on people’s moral rejection of the parent company and brand.

http://bubble-cast.com

Comment on Can Social Media Harm Premium Brands? by Richie Escovedo

Richie Escovedo — Tue, 06 Oct 2009 01:28:47 +0000

Doug, You are so right. At the absolute very least, brands must be paying attention to what is being said about them in the space. This “listening” is a fundamental element now for any successful integrated communications/marketing campaign. Whether or not you engage in the social web, you must be willing to listen to the conversations to let you get the full picture. Your brand is what other people say it is.

- @vedo

Comment on What’s In a Name? More Than You Know. by Joe

Joe — Tue, 01 Sep 2009 17:53:42 +0000

My thoughts exactly. Great minds think alike Steve.

An established brand identity, albeit a bit arcane and outdated, like RadioShack will manage to alienate core customers even more. Their first mistake was thinking that people cared enough about their brand that they would affectionately call it something other than RadioShack. The “Shack” is not an improvement, it’s not hip, it’s not current. If team RS wanted to further perpetuate the notion that RadioShack is nothing more than a broken down, old brand, then they chose the right nickname.

Comment on Luxury Brands vs. Premium Brands by Richie Escovedo

Richie Escovedo — Fri, 28 Aug 2009 03:45:37 +0000

Doug, you bring up some really interesting points in this post. I’m not sure I follow your “share of wallet” reference. Maybe you can explore this more in future posts. I think also explaining the “function index” deeper might be useful to readers as well. I think you have some intriguing points to share.