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By Lauren Gourley, on January 8th, 2010
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry.
The other day, Mr. Bossy Boss told me a tale about this [...]
By Marilee Travitz, on December 15th, 2009
I have been trying to get into the Christmas spirit for weeks now but just haven’t been feeling that special something—that little flutter in my stomach that’s excited to spend money on those I love. This year it feels like it’s all the usual suspects and there’s nothing new to give—sweaters, DVDs, candy, same old [...]
By Lauren Gourley, on December 10th, 2009
We all know how hard it is to turn a profit in today’s economy. What’s even more difficult is sustaining the value of a premium brand, what with brand names shelling out coupons, cutting all marketing and even changing their product ingredients to become the “chipper chicken” of their category. (Thank you, Steve Martin.)
The video [...]
By Lauren Gourley, on December 4th, 2009
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster
Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was hardly going [...]
By Lauren Gourley, on December 1st, 2009
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more than 200 billion email messages sent each day, and of the 91% of consumers who opt out or unsubscribe to emails, 46% are driven to brand defection because the messages are simply not relevant.
By Lauren Gourley, on November 18th, 2009
At the sake of being repetitive in my love for certain computer manufacturing branding and marketing efforts, and utter disappointment for others, I leave you with a simple video, which I think should speak for itself.
I’m definitely not getting a holiday season job at a Microsoft store …
http://bubble-cast.com [...]
By Lauren Gourley, on November 6th, 2009
John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn’t want, John decided he would start collecting his own selection of specialty sodas—without the help of a big compay. Over the years his little store has become anything but run-of-the-mill.
By Marilee Travitz, on November 5th, 2009
I was shocked and ashamed of myself this morning when I admitted, out loud, that the New York Yankees were actually a premium brand. Having grown up in New England, I’m a typical die-hard Boston Red Sox fan—anything but loathing for the Yankees is simply unacceptable and worthy of condemnation by one’s very family. My grandfather sold peanuts at Fenway in the 1930s, for goodness sake!
By Lauren Gourley, on November 3rd, 2009
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the official [...]
By Scott Parker, on October 30th, 2009
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple…
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