|
|
By Lauren Gourley, on December 8th, 2009
Pepsi has gone and done it again. If their AMP iPhone App catastrophe wasn’t bad enough–where they completely alienated their entire female consumer population–they’ve gone and offended the public in yet another colossal blunder.
Last Saturday, Pepsi sponsored a concert in Uganda featuring controversial murder performer Beenie Man. An account of just some of the contention [...]
By Lauren Gourley, on December 4th, 2009
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster
Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was hardly going [...]
By Lauren Gourley, on December 1st, 2009
Premium brands distinguish themselves from the competition not only in their products, but also in the way they communicate with their customers. One good example of this is in e-mail marketing. Although e-mail is growing and consumers are likely to opt-out if they feel the messages to be irrelevant or impersonal. There are more than 200 billion email messages sent each day, and of the 91% of consumers who opt out or unsubscribe to emails, 46% are driven to brand defection because the messages are simply not relevant.
By Marilee Travitz, on November 23rd, 2009
Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...]
By Lauren Gourley, on November 18th, 2009
At the sake of being repetitive in my love for certain computer manufacturing branding and marketing efforts, and utter disappointment for others, I leave you with a simple video, which I think should speak for itself.
I’m definitely not getting a holiday season job at a Microsoft store …
http://bubble-cast.com [...]
By Lauren Gourley, on November 6th, 2009
John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn’t want, John decided he would start collecting his own selection of specialty sodas—without the help of a big compay. Over the years his little store has become anything but run-of-the-mill.
By Marilee Travitz, on November 5th, 2009
I was shocked and ashamed of myself this morning when I admitted, out loud, that the New York Yankees were actually a premium brand. Having grown up in New England, I’m a typical die-hard Boston Red Sox fan—anything but loathing for the Yankees is simply unacceptable and worthy of condemnation by one’s very family. My grandfather sold peanuts at Fenway in the 1930s, for goodness sake!
By Steve Hanthorn, on October 27th, 2009
What did we ever do without email and the Internet? All that info and content available instantly at our fingertips 24/7. It can almost make you forget other marketing media, like print. But we shouldn’t forget, and here’s why.
The electronic blitzkrieg that new media delivers can overload a consumer’s already taxed attention span. So, a [...]
By Lauren Gourley, on October 23rd, 2009
What is a premium brand? The definition we use here at the WD is that a premium brand is one that is recognized as being of greater value than its competition. In fact, when we have new clients take the WD Premium Brand Test we ask the question “does your brand have superior features or [...]
By Doug Briley, on October 8th, 2009
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements that [...]
|
|
Recent Comments