Warren Douglas website

Advertising

Premium Marks the Spot.

Years ago an assignment came across my desk to create some “indoor” advertising for a client. A little investigating revealed that “indoor” referred to bathroom/urinal ads. This was uncharted territory for us at the time so we attacked the job eagerly, crafting clever, pun-filled creative to make the most of this new environment.
Today, bathroom advertising [...]

Advertising

Old School Promotions Still Deliver Premium Benefits

These days, every brand and their pet logo is leveraging the new world of social media for some type of promotion . From Facebook pages to Twitter Feeds and iPhone apps, countless brands big and small are leaping into the social fray with creative offers designed to engage their constantly connected audiences.
But, what about the [...]

Advertising

Can I earn my subscription by viewing ads?

It could be just around the corner. Like maybe next month or so. My subscription to Fortune Magazine could be delivered electronically. (I’d link to it, but it’s a subscription-only site!) And no, I’m not just talking about their website, but a bona fide magazine with ads and all, right on Steve Jobs’ latest stroke [...]

Advertising

Dude, Where’s the Love?

I’m tired. Of life?
No … I’m tired of marketers’ and researchers’ ploys to convince me and my clients that Social Media only applies to white female moms with HHI of $75K+. This may sound like a ridiculous thing to be fed up with, but hear me out.

While the fact that here 300 million users on [...]

Advertising

Premium Tools vs. Social Media

In case you’ve missed it, we at the WD tout our specialization in premium brands as our differentiator among other full-service advertising agencies. In our endeavor to be the experts on premium brands, we’ve developed some proprietary Premium Tools—one of which being our Premium Brand Index ™. Basically, we take up to ten brands within [...]

social media

I’ve Been Facebook Murdered!

While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry.
The other day, Mr. Bossy Boss told me a tale about this [...]

retail

Black Friday Now Available Online!

So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the Kohls [...]

Public Relations

Does Macy’s Really Bring the Magic?

Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...]

General

Facebook Promotions Go Premium

Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren’t in a frenzy, I don’t know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the cheap.

Advertising

Google and Bing: Social Media Search Won’t Kill Your Brand Just Yet

Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the official [...]