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By Lauren Gourley, on January 8th, 2010
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry.
The other day, Mr. Bossy Boss told me a tale about this [...]
By Lauren Gourley, on December 10th, 2009
We all know how hard it is to turn a profit in today’s economy. What’s even more difficult is sustaining the value of a premium brand, what with brand names shelling out coupons, cutting all marketing and even changing their product ingredients to become the “chipper chicken” of their category. (Thank you, Steve Martin.)
The video [...]
By Lauren Gourley, on December 4th, 2009
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster
Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was hardly going [...]
By Lauren Gourley, on November 6th, 2009
John Nese is a regular guy who has an irregular love–he adores soda pop. Having worked with his father since he was younger in their run-of-the-mill grocery store, his little establishment was given the opportunity to carry the big brand of soda, Pepsi. After feeling bullied into an agreement he didn’t want, John decided he would start collecting his own selection of specialty sodas—without the help of a big compay. Over the years his little store has become anything but run-of-the-mill.
By Lauren Gourley, on October 23rd, 2009
What is a premium brand? The definition we use here at the WD is that a premium brand is one that is recognized as being of greater value than its competition. In fact, when we have new clients take the WD Premium Brand Test we ask the question “does your brand have superior features or [...]
By Lauren Gourley, on October 22nd, 2009
Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising by [...]
By Marilee Travitz, on September 21st, 2009
Not cowering to the pressure of the recession, Volvo delivers premium peace of mind
By Marilee Travitz, on September 16th, 2009
Premium brands should never cower, even during a recession.
By Doug Briley, on August 25th, 2009
The difference between luxury and premium isn’t as obvious as you might think; the context of function drives an important mindset that’s imperative to understand if you’re a marketer to high-end brands.
By Doug Briley, on July 23rd, 2009
Our Premium Brand Panel research suggests that home improvement brands lack differentiation…
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