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Recent PostsWarren Douglas websiteCategories
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By Lauren Gourley, on January 8th, 2010
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. January 8th, 2010 | Tags: awareness, brand identity, brand loyalty, brand value, Facebook, marketing, premium brands, public relations, rational benefits, social media, Twitter, word-of-mouth | Category: social media | Leave a comment |
By Lauren Gourley, on January 5th, 2010
Happy New Year and welcome back from our holiday siesta! January 5th, 2010 | Tags: Advertising, Apple, boxee box, digital marketing, ereaders, Google, Hearst, interactive marketing, ipod, kindle, L5 remote, marketing, social media, technology | Category: Advertising, Video | Leave a comment |
By Lauren Gourley, on November 24th, 2009
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the Kohls [...] November 24th, 2009 | Tags: Apple, black friday, cindy crawford, Facebook, shopping, social media, thanksgiving, toys r us, Twitter | Category: retail, social media | Leave a comment |
By Marilee Travitz, on November 23rd, 2009
Until recently I had never shopped at Macy’s, but I always knew it was a place I wanted to be—kind of like Disney World. I credit the beloved holiday film Miracle on 34th Street for creating in me a loyalty to a place and brand I had never actually experienced—they did have the real Santa [...] November 23rd, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, emotional benefits, Facebook, marketing, premium brands, public relations, retail, social media | Category: Public Relations, retail, social media | Leave a comment |
By Lauren Gourley, on November 10th, 2009
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren’t in a frenzy, I don’t know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the cheap. November 10th, 2009 | Tags: Advertising, Facebook, marketing, premium brand definition, premium brands, product benefits, promotions, public relations, social media, strategy, Twitter, word-of-mouth | Category: General | Leave a comment |
By Lauren Gourley, on November 3rd, 2009
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the official [...] November 3rd, 2009 | Tags: Advertising, awareness, Bing, brand identity, brand value, Facebook, Google, marketing, premium brands, public relations, social media, Social Media Search, Twitter, word-of-mouth | Category: Advertising, social media | Leave a comment |
By Scott Parker, on October 30th, 2009
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple… October 30th, 2009 | Tags: AdAge, Advertising, awareness, brand identity, branding, Facebook, marketing, premium brands, social media, strategy, Twitter, word-of-mouth, youtube | Category: General | Leave a comment |
By Lauren Gourley, on October 22nd, 2009
Social Media. It’s the buzzword of the moment and rightly so. Numerous studies continue to be published, each revealing the depth and value of social media efforts, which pique the interest of even the most timid of interactive users. Regardless of continued success stories, it seems that most brands approach this medium of advertising by [...] October 22nd, 2009 | Tags: Advertising, awareness, brand value, marketing, premium brands, rational benefits, social media, word-of-mouth | Category: Advertising, General, social media | Leave a comment |
By Lauren Gourley, on October 21st, 2009
Ah, the chase for the YouTube phenomenon. We all want it, and it is hard to achieve. But at what lengths should a premium brand go to get such buzz? October 21st, 2009 | Tags: advertisement, bravia, marketing, premium brands, ps3, social media, sony, viral marketing, youtube | Category: General | Leave a comment |
By Doug Briley, on October 8th, 2009
In the last few months, there has been much ado about Starbucks’ rebranding some of its stores to strip away their corporate identity and revamp the locations with local character. According to an article in The Seattle Times, some stores—including the one featured in the article—will include alcohol, live music, and many other elements that [...] October 8th, 2009 | Tags: Advertising, brand identity, brand loyalty, brand value, coffee, commodities, commodity, emotional benefits, Facebook, marketing, premium brands, premium commodities, product benefits, retail, social media, word-of-mouth | Category: Advertising, General, retail, social media | 2 comments |
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