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By Steve Hanthorn, on March 31st, 2010
These days, every brand and their pet logo is leveraging the new world of social media for some type of promotion . From Facebook pages to Twitter Feeds and iPhone apps, countless brands big and small are leaping into the social fray with creative offers designed to engage their constantly connected audiences.
But, what about the [...]
By Doug Briley, on March 15th, 2010
It could be just around the corner. Like maybe next month or so. My subscription to Fortune Magazine could be delivered electronically. (I’d link to it, but it’s a subscription-only site!) And no, I’m not just talking about their website, but a bona fide magazine with ads and all, right on Steve Jobs’ latest stroke [...]
By Scott Parker, on February 17th, 2010
Toyota’s recent woes are a stark reminder for any premium brand: bad things can happen to the best performers, and when they do, you must be ready to act quickly, confidently and decisively.
For decades, Toyota has basked in the glow of one of the true gold standards in brand image. Say [...]
By Lauren Gourley, on January 18th, 2010
So, I’m writing on location at the Fancy Food Show in San Francisco. Though it sounds glamorous and exciting, it is a rat race and just plain full of people. Plus, I’ve never seen so many varieties of cheeses, olive oils, crackers, salad dressings, and salsas.
One interesting seminar I attended features the NASFT 2009 Specialty [...]
By Lauren Gourley, on December 4th, 2009
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster
Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was hardly going [...]
By Lauren Gourley, on November 17th, 2009
Today, I learned the true extent of the growing need to find alternative and innovative ways to engage customers in marketing when I read the US Patent and Trademark Office application submitted by Apple. Their new tool, dubbed as “Evil Ad,” is going to revolutionize marketing and advertising as we know it.
Imagine you are watching [...]
By Lauren Gourley, on November 10th, 2009
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren’t in a frenzy, I don’t know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the cheap.
By Scott Parker, on October 30th, 2009
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple…
By Steve Hanthorn, on October 27th, 2009
What did we ever do without email and the Internet? All that info and content available instantly at our fingertips 24/7. It can almost make you forget other marketing media, like print. But we shouldn’t forget, and here’s why.
The electronic blitzkrieg that new media delivers can overload a consumer’s already taxed attention span. So, a [...]
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