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Recent PostsWarren Douglas websiteCategories
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By Lauren Gourley, on January 8th, 2010
While this is the story of what happened to my boss, he’s in Florida escaping the bitter Arctic cold front while at a sales conference for one of our esteemed premium brand clients—so, I don’t feel bad stealing it away for a blog entry. January 8th, 2010 | Tags: awareness, brand identity, brand loyalty, brand value, Facebook, marketing, premium brands, public relations, rational benefits, social media, Twitter, word-of-mouth | Category: social media | Leave a comment |
By Lauren Gourley, on November 24th, 2009
So, the biggest retail sales day of the year is coming fast and I can already hear the glee in my fellow bargain-lovers’ Facebook posts. This ritual spending has been a time-honored holiday tradition for many years, for I remember many Thanksgivings of time past where my mother and I would go through the Kohls [...] November 24th, 2009 | Tags: Apple, black friday, cindy crawford, Facebook, shopping, social media, thanksgiving, toys r us, Twitter | Category: retail, social media | Leave a comment |
By Lauren Gourley, on November 10th, 2009
Last Thursday, the Facebook Marketing page announced new guidelines on running promotions through Fan Pages. Why more marketers aren’t in a frenzy, I don’t know because in one short posting, they basically annihilate 90% of the reason any brand actually has a Fan Page—having something of value to communicate to their customers on the cheap. November 10th, 2009 | Tags: Advertising, Facebook, marketing, premium brand definition, premium brands, product benefits, promotions, public relations, social media, strategy, Twitter, word-of-mouth | Category: General | Leave a comment |
By Lauren Gourley, on November 3rd, 2009
Marketers, advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook when users search on either engine, and what this now means for a brand’s overall success or failure. These tools have been promoted as the official [...] November 3rd, 2009 | Tags: Advertising, awareness, Bing, brand identity, brand value, Facebook, Google, marketing, premium brands, public relations, social media, Social Media Search, Twitter, word-of-mouth | Category: Advertising, social media | Leave a comment |
By Scott Parker, on October 30th, 2009
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple… October 30th, 2009 | Tags: AdAge, Advertising, awareness, brand identity, branding, Facebook, marketing, premium brands, social media, strategy, Twitter, word-of-mouth, youtube | Category: General | Leave a comment |
By Doug Briley, on October 5th, 2009
Some Premium Brands are fearful of joining the social media dialogue. “What if someone says something bad about us?” If you’ve ever thought this, then keep reading. October 5th, 2009 | Tags: awareness, brand identity, brand value, coffee, Facebook, Grocery, luxury brands, marketing, premium brands, premium commodities, social media, strategy, Twitter, word-of-mouth | Category: Advertising, General, Grocery, Public Relations, social media | One comment |
By Scott Parker, on September 24th, 2009
Social Media – Here to stay or gone tomorrow? September 24th, 2009 | Tags: Advertising, awareness, brand identity, Facebook, premium brands, social media, Social Media Revolution, Twitter | Category: Advertising, General, Public Relations | Leave a comment |
By Samantha Jordan, on May 20th, 2009
In our industry, everyone is always looking for the next trend, the newest, greatest tool to drive awareness and, ultimately, the all-important sales for our clients. Current case in point: the social media stampede. A Twitter account is the new “Tickle Me Elmo” of the marketing/PR world — everyone’s gotta have one. [...] May 20th, 2009 | Tags: Facebook, Premium Brand Panel, public relations, social media, Twitter | Category: General | 2 comments |
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