By Lauren Gourley, on January 26th, 2010
In case you’ve missed it, we at the WD tout our specialization in premium brands as our differentiator among other full-service advertising agencies. In our endeavor to be the experts on premium brands, we’ve developed some proprietary Premium Tools—one of which being our Premium Brand Index ™. Basically, we take up to ten brands within [...]
By Lauren Gourley, on December 4th, 2009
Extraordinary: going beyond what is usual, regular, or customary. — Merriam-Webster
Last night, while watching my recording of Wednesday’s So You Think You Can Dance (yes, I’m one of those people), the show’s host introduced me to a group called “The Legion of Extraordinary Dancers.” While this seems like a fun name, I was hardly going [...]
By Scott Parker, on October 30th, 2009
What is the best way to start an online conversation? Once it starts, how do you keep it going? Both the questions and the answers are deceptively simple…
By Lauren Gourley, on October 21st, 2009
Ah, the chase for the YouTube phenomenon. We all want it, and it is hard to achieve. But at what lengths should a premium brand go to get such buzz?
This morning the internet is atwitter with the story about Sony Australia’s latest PS3 and Sony Bravia campaign. They decided to basically hurl a PS3 into [...]
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